Notre Programme de Formation Référencement Commercial
Alioze Formation vous propose une formation rapide, sérieuse et efficace sur le référencement commercial via Google.
Des résultats immédiats vous permettant d’augmenter considérablement votre chiffre d’affaire, gérer votre budget et optimiser au mieux vos campagnes publicitaires.
Un programme complet qui vous apportera les clés de la réussite sur internet.
Réussir ses campagnes d’achat de mots-clés.
Les étapes clés d’une campagne réussie : cibles, enchères, mots clés.
Choisir les groupes de mots sur lesquels se positionner ( étude linguistique précise )
Définir ses cibles, la durée et période d’affichage de ses campagnes.
Maitriser parfaitement les systèmes d’enchères pour évaluer le budget journalier investi.
Choisir les bonnes combinaisons de mots-clés
Cerner le champ lexical de sa cible et sélectionner les mots clés ( Outil Google ) .
Connaître les outils d’optimisation de mots clés.
Elaborer un plan de mots-clés.
Rédiger des annonces efficaces pour générer du trafic qualifié
Maitriser les techniques de rédaction pour être efficace en quelques mots.
Comment optimiser la rédaction de ses annonces.
Savoir gérer Google AdWords, créer des groupes d’annonces , des variantes d’annonces …
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